social media marketing services in lahore

Social Media Marketing & Management Services

Social networks have a prominent place in digital strategies today. It is to offer a more complete range of services to our customers that we have launched a Social Media Optimization or  Community Management service .

The SMO aims to federate a community around the brand. Be close to the concerns and needs of customers and prospects. The end goal is to generate more leads for your business.

Our Social Media Optimization process

Community Management is a complex profession that requires diverse and complementary skills. IT Advice has implemented an effective strategy based on our experience of the Web and social networks. Here are the 5 stages of our work process:


Goals definition

“No wind is favorable for one who does not know where he is going”? Determining Social Media objectives is the first step in the process of implementing the strategy. Depending on your community management objectives, we will choose the appropriate social networks to best meet the expectations of your community.

In this phase, we will study the characteristics of your target: age, sex, interests, etc. to best adapt your communication messages.

Design an effective editorial strategy

Creating a relationship with your community is the primary objective of the  community manager . For this, an editorial strategy is essential. It will allow your brand to be recognizable on social networks.

In addition to a relationship of trust, the editorial strategy helps build loyalty in your community.

Social Media Acquisition: grow your community

The larger your community, the more influence you will have on social media. This is the reason why we set up acquisition campaigns on Facebook and Twitter.

The  Facebook advertising  is very effective in targeting and can reach many more people. We are implementing optimized campaigns to reach your target.

Animate & Engage communities successfully

The objective of social networks is to engage the community. Having a large number of fans but having no interaction with the brand is not of much interest.

To obtain interactions, quality content is required on a regular basis. For this, an editorial calendar is essential.

Performance analysis

Measuring performance on social networks is a fundamental point. We provide precise reports on the results of social media actions  .

Metrics such as the engagement rate, the audience, the evolution of the number of fans,… are calculated and compared to those of your competitors.

Depending on your needs, we offer tailored reports and KPIs.