Obviously, one of the main goals of any website owner is to rank well on search engines. While it is true that it is essential to carefully monitor the evolution of your SEO, it is understandable to want to favor the use of free tools to optimize your SEO.
That’s why, in this article, the experts from our SEO agency 10 free tools that will help you optimize your SEO.
1. Google Search Console:
Tools for optimizing your presence on the search network. Formerly Google Webmaster Tools is a free tool in the Google suite that allows you to analyze the performance of your website.
Thanks to this tool, you will have access to a large amount of information, such as:
- How often your website appears in Google search results;
- Some of the keywords that Internet users have used to access your site;
- The number of clicks: the number of times your site was displayed in Google search results and the Internet user visited it;
- The number of impressions: the number of times your site appeared in Google search results;
- The CTR: the number of clicks divided by the number of impressions;
- The average position your website occupies on Google on a particular query.
This information concerning the requests and the pages obtaining the most clicks will allow you to evaluate and optimize the performance of your SEO actions, and therefore to know where to focus your efforts according to what works best for your SEO.
2. Google Analytics:
Google Analytics is another free tool from the Google suite that will allow you to measure the effectiveness of your SEO actions by analyzing.
Conversions: that is, a goal achieved, which you must have previously configured on Google Analytics.
We say that a goal has been reached when an Internet user has visited a specific page of your website, is present on a web page for a minimum period of time, has visited a specific number of pages Web or that has performed a particular action on your site. It’s up to you to choose and set your goals on Google Analytics.
Traffic: the most viewed pages on your website, the search engines that people have used to get to your site.
Performance: between the different traffic acquisition channels: Google Analytics lets you know which channels bring you the most traffic. You will be able to know if your SEO actions bring you more traffic than your online advertising or vice versa.
3. Google Keyword Planner:
The Google Keyword Planner tool is a feature of the Google Ads tool that tells you the volume of monthly keyword searches appearing in Google search results. Very quickly, you will not do without this tool since it will help you choose your keywords, which will allow you to optimize your SEO on Google.
4. Google Page Speed Insights:
Since 2010, Google has taken into account the loading speed of your pages when indexing them. In order to increase your chances of being ranked first on this search engine, you must therefore ensure that your web pages take less than 3 seconds to load. Indeed, if a user decides to visit one of your web pages and it takes a long time for it to fully display, the visitor will probably leave that page and in this way, you will lose any conversions.
But don’t worry, thanks to the free Google Page Speed Insights tool, you will be able to know the load times of your web pages on mobile and desktop, and thus make changes to your pages if necessary.
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Duplicate content is identical content that appears on more than one website or on multiple pages of the same website. This duplicate content can be due to errors such as pagination errors, for example, but can also be due to content appropriation.
Google wants to offer relevant content to its Internet users, and therefore it avoids offering pages with duplicate content. Also, even if you are the author of the original content, Google will not go after who copied whom and will simply rank the website with the most domain authority.
So, check your website regularly for duplicate content and if so, fix content duplication issues to ensure that your visitors will read new content that will make them revisit your website to find out. more. To do this, you can use the free Copyscape anti-plagiarism tool which will quickly show you if your content has been copied.