How Web Hosting Affects SEO
Finding the right web hosting solution can be a great asset to your business.
SEO is much more than optimizing keywords and creating links. There are several things that website owners can do to improve your site’s ranking in search results. Choosing the right web host and designing your website the right way can significantly increase your traffic. Here’s how.
1. Server uptime in web hosting
You don’t have to be a genius to decode the direct relationship between staying afloat and search engine ranking. Every second or your website is turned off can hurt your business. Most hosting service providers guarantee up to 99.99% uptime. If they keep their promise, they can be debated. For best results, your website should remain accessible to customers at least 99.99% of the time, as recommended by SEO experts.
Sometimes the uptime of your server depends on the web hosting package you choose. If your plan offers lower uptime, upgrading to a better plan may be necessary to maximize your accessibility. Often your server warns you that the package chosen for your hosting needs to be upgraded.
2. Page Load Speed, the loading time of your web pages
Any one-second page response delays cost your website 7% conversation rates. Recent research from Kissmetrics indicates this fact. It gets even worse when the delay is 2 seconds because it means you lose up to 40% of the customers. This has a direct influence on the ROI on SEO investment.
The choice of a web hosting plan greatly affects the loading speed of a site. In particular, the RAM and bandwidth of the host determine the resulting load speed. Many people will opt for affordable web hosting packages with reduced bandwidth and accessible RAM. It might work well for smaller websites. However, the problem becomes established when you have a large site with increased traffic to your website.
The choice of the web service provider also affects web loading speed, which influences search engine rankings. Simply changing the location of your web hosting affects the performance of your individual site. The ideology behind this is simple; There is a direct relationship between the geolocation of your hosting server and that of users. To minimize the associated effects, most web hosting service providers now have dispersed networks of web servers in different geolocations around the world. Your website will be affected if your choice of web hosting service provider does not effectively support the delivery of your content over these networks.
3. Improved loading speed
It is possible to improve the server loading speed of the different sites by simply modifying the server configurations. The most common software configurations that are easy to modify are the database and the webserver (HTTP).
4. HTTP web server
This server allows the transfer of web pages via the HyperText Transfer Protocol to your browser. Most web hosting plans offer Apache Web Server or NGINX, which have moderate loads. To improve the speed of your site, you can adopt other alternatives like LiteSpeed, which guarantees almost double the performance of Apache. For some shared hosting plans, this server is offered free of charge by Pickaweb.
5. Security of Web Hosting
This mainly affects E-commerce sites but not only. Remember that one successful shopping experience may lead to another. The resulting effect will be the popularity of the site and therefore an increase in SEO ranking. How secure is your server when it comes to your electronic payment outlets? Any fault, in this case, could damage the integrity of your site, which will have a negative impact on the trust of your customers.
Your choice of web hosting service provider will have a big influence on the necessary security measures. In particular, make sure that credit card details, login credentials, and customer purchase history are protected from possible intrusion. In particular, security alone is a key ranking factor as revealed by Google.
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Remember, it is never too late to make the right decision.